Build a list with up to 50% optin conversions using Brett’s Content Lock plugin:
We have all heard the saying “the money is in the list’ and quite honestly a more true statement has probably never been made about the internet marketing business. One thing you should be doing constantly, that you should be focusing your efforts on, that you should always be looking for new ways to implement, it is list building. If you are looking to make money online you will very quickly learn that your email list is simply the most valuable asset you will ever have. Those who have a list make money. Sure those who do not might make some, but be assured they are making a lot less than those that have one.
I got the idea for the Content Lock plugin when I was on the website for my local newspaper. I wanted to read an article about something that was happening in my area but all the text of the article was blocked out and unreadable. There was also a form to subscribe to get the newspaper delivered to my house with a message that once I signed up for a newspaper subscription I would also get access to the online version.
Honestly subscribing to a physical newspaper is about the last thing I want to do (does anyone still read those) however I found myself almost doing it. Why? Because I wanted to read that article, and it was right there. It was right in front of me, I could see the text, it was just blanked out. It was in that moment that I realized the psychological trick they where playing on me:
Locking content is not new. There have been plenty of plugins and systems that let you do this. However most of them completely cover the web page with some kind of an overlay and then have a light box or pop up that tells you what you need to do in order to unlock the content. The problem with that is actually two fold. First it normally covers the entire site, which means people cant continue to browse around by clicking the other links on your site if they don’t want to actually optin. So they either optin or bounce away. The second is that people have no idea what they are going to get if they optin. Its totally hidden. However the trick that my local newspaper was using was to basically show me the great article that I wanted to read, but just make it so I cant read it. It was right there in front of me, I just could not quite reach it.
I realized that this tactic would be great for locking content on a site and using it to build an email list which requires people to optin in order to unlock that content. So I started working on my Content Lock plugin.
What Content Lock does is allow you to quickly and easily lock the text content on any page or post on your site. Now its important to note that the content is only locked for the site visitors. Google and the other search engines still see the unlocked content so doing this will not hurt your search engine rankings. In order to unlock the content the user must enter in their email address. Once they do the page refreshes and it is now fully readable. Also the plugin will set a cookie on the users computer so it knows not to ask them to unlock the content a second time should they leave your site and come back later (its counter productive to keep asking a user for their email who has already given it). Of course Content Lock also integrated with the major autoresponders to automatically add these optins to your list. The autoresponders it integrates with are my own MailIt plugin, Aweber, GetResponse and Mail Chimp, or you can download your list as a text file to upload to any other platform.
In my live tests, getting traffic from both search engine results and Facebook ads this system is working quite well. Nearly 50% of the people coming to my locked page are entering their email and unlocking the page.
If you have a website Content Lock is going to be a great way to utilize your site content to add people to your list without hurting your SEO or chances of ranking in the search engine results. It’s also an excellent tactic to use Facebook ads to send people to your locked content since even of they don’t actually optin to unlock it, you still got them on your site (which is where you should want people).
Content Lock is available for the one time price listed below. I did make it a dime sale (for fun) but there are no OTO’s or upgrades. You do not need to buy an extended or developers license, you can feel free to use it on any site you own or manage. I’m not trying to gouge anyone here, I’m just trying to sell a very useful plugin at a fair price. It also comes with a 14 day refund period so you can pick it up with the confidence of knowing that if you are unhappy with the plugin you have a full two weeks to request a refund for any reason at all (making sure my customers are happy is my top priority).
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