Currently Viewing : Free WordPress plugin
I want to show you a WordPress plugin I wrote, that uses a proven type of scarcity to increase sales and conversions for anyone selling products or doing affiliate marketing.
I got inspired to create this plugin a few days ago when I was visiting Expedia and looking for a flight / hotel to go to Hawaii in January (I’m not a big fan of NE winters). While I was on the site, I was looking at a package deal and there was red text under it that said “8 people are viewing this hotel right now”. I realized that this is a kind of scarcity. What they where telling me is that basically: “Hey other people are interested, if you dont book this hotel right now, you might miss out”.
Thinking about it this kind of ‘social scarcity’ is all around us. In fact not long ago I was considering a new investment property. When I was looking at it, my agent out of now where said “Just so you know, a couple other people looked at this in the last week”. What she was trying to say is “Hey Brett, other people are interested, so if you don’t put in an offer right now you might lose this opportunity”. Incidentally I did put in an offer right then and there, and I bought it.
I realized that this kind of scarcity could be great for online marketing as well. We have all seen dime sales. Where the buy button says something like “Only 2 more for sale at: $9.97”. Thats a really common type of scarcity. But its also empty scarcity because the site visitor does not know if anyone is even considering this offer. Imagine how much more powerful the urgency to buy would be if you said “Only 2 more for sale at: $9.97” and also said “There are 15 people viewing this page right now”. Now thats urgency!
Or what about affiliate marketing? What if you where giving away a bonus for people who buy through your link and said. “For the first 50 people only”, and then also showed them the number of real live people considering that offer?
It would even work for list building, how about giving away a free gift in exchange for the optin, but also saying “To the first 100 people only” .. and then show the number of people on the page, getting ready to take advantage of the free optin offer.
This is a unique kind of scarcity because its scarcity that is provided by your site visitors. Its real life scarcity that drives home the urgency to the site visitor. It says: “If you dont act now, someone else will”. It gives them the very real sense that they might lose out to someone else. This urgency will inevitably lead to one outcome. Better conversions.
Now I found a lot of WordPress visitor counter plugins that showed the number of people who have visited your site. But that’s not really going to help. What we need is a plugin that will show, in real time, the number of people currently viewing a specific page. Since I could not find an existing one. I wrote one myself. Also since I was going to write it anyway, since I wanted it, I figured why not give it away to everyone for free? So thats what I decided to do.
Click below to download this plugin 100% for free as my gift to you. The only thing I ask is that you shoot me a like, +1 or a Tweet, which ever you prefer.