How to build squeeze pages that actually convert
In this real life case study I’m going to show you how to avoid some big mistakes when building your squeeze pages.
A couple of days ago one of my blog readers send me an email telling me he was following my advice and using Facebook to send traffic to his squeeze page in order to build a list. He was giving away my Click Bar WordPress plugin (which you can get by clicking here) and following my advice on using Facebook to send traffic to your squeeze page.
He was getting good results on the Facebook ad and was able to send over 600 clicks to his squeeze page for under $19 in ad spend. The problem is people where not opting in and he was not building his list? The question of course is why. There really are only three possibilities.
Was the traffic bad?
Was the offer bad?
Was the squeeze page bad?
So I asked him to send me screenshots of his ad, ad targeting, ad results and to also send me a link to his squeeze page. After looking into it I noticed a few things. First his ad targeting could have been a little better. He was targeting people under the age of 18 and people over the age of 65 which makes no sense really. But his major problem was the squeeze page. It was really bad.
What made it so bad? Simple, he did not put any effort into it. The header text simply said “Free: watch the video below”. The video was poor and did not describe why people would even want his free gift. The overall page design looked like it came from 1998. Even worse he did not understand the one major concept that everyone needs to understand if they want to build a squeeze page that converts.
A squeeze page is a sales page. Sure its not a big long sales letter, but never the less it is a sales page. The goal of the squeeze page is to make the site visitor want the free gift you are giving away bad enough that they are willing to pay for it (with their email address).
Once you accept that a squeeze page is a sales page then you can start building squeeze pages that actually convert. You will understand that you need to have an attention grabbing headline text. You need to have a ‘sales’ style video that explains the problem and explains how your free gift is going to solve the problem. You need to have scarcity and a strong call to action. The days of slapping up a generic video and an optin form you got with your autoresponders form builder are long gone. People know that when they enter their email they are going to be getting marketing messages from you. You need to sell them on your free gift and make them want it bad enough that they are willing to enter that email and get a few marketing messages from you in order to get it. In short you need to sell them you free gift. Not just tell them what it is and tell them its free.
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