Brett being totally transparent
Time for Brett to explain why he is changing the way he does reviews:
One thing I always pride myself is on being upfront, open and honest with people. Doing this means I need to be compleatly transparent and explain myself at times. In the last few months, my regular readers might have realized that I have changed the way I do my reviews. Well because I always want to be totally honest with people I felt it is only fair to explain why:
When I started doing product reviews the process was simple. I would find a product, test it, and then write about it saying exactly what I though. If I liked the product I would put an APPROVED link (which is an affiliate link) under it. If I didn’t I would stamp it REJECTED.
This was great and I felt like I was really helping people but it was also a flawed way of doing this. The problem is the vendors. In order to be able to do a review I need them to give me review access (or at least not blacklist me and let me buy their product). In short I need their cooperation to some degree. In the last 2 years product vendors have learned that Im not afraid to say what I think and this has had two consequences that I didn’t think of initially.
- People who make totally bad products just wont give me review access. So I cant write about the really junky products because I never get to see them anyway in many cases.
- People who make good products are afraid of what I might say in my review, and some of them are scared to give me review access as well.
Now when people started being afraid to let me review their products my first though was, “well if they made something good they would have nothing to worry about”. But it has gotten to the point that none of the ‘bad’ vendors will even let me see what they have, and the vendors who make good and bad (no one is perfect) products are afraid of me. Heck, even the vendors who normally make good products are starting to get afraid. They are starting to think to themselves “why take the chance”?
This is no good, product vendors need to see me as a way to help them make their product better, as a person who can point out flaws, not as someone they need to run and hide from because they are scared. So because of this, I have decided to stop posting REJECTED reviews. The simple fact is that without some kind of trust / relationship between the vendors and I, I cant help anyone.
Now this does not mean Im not going to point out the good and the bad when I do my review. Nothing is perfect. A good example is the Youzign review I recently did. I really liked Youzign, but the UNDO feature was all messed up and I was probably the only person who pointed it out in my review. However what this does mean is that if there is nothing good to say about a product, if its total junk, I wont be writing a review about it.
Does this mean your going to be left hanging with these products? Not at all. If your wondering why I didn’t review something you can head over to my Facebook group (click here to join it) and ask me, if I didnt review it because it was junky Ill tell you and Ill tell you exactly why. I’m just not going to make anymore public posts about something that has no good qualities to speak of. Though as I said, I will still write the good and bad about things I do like since nothing is perfect.
In order to do reviews I need to have a relationship with the customers, they need to trust me, and I need to have a relationship with the vendors, they need to not be afraid of what I might say. I hope you can understand why this change is needed in order to continue to offer services to both the vendor where I help them create better products and to the customers where I help them make more informed purchase decisions. If you have any questions or feedback please feel free to post a comment.