Today I’m doing a review of the new Social Traffic Alchemy training.

So what exactly is Social Traffic Alchemy? It’s a video training course that teaches you how to get those low cost clicks from Facebook ads. While I obviously cant give away the training I can explain why so many people can’t seem to get those 2-3 cent clicks from their Facebook ads and I can explain what you need to do to fix it.

First let’s take a look at how most people will run their ads. Normally when people are going to create their ad they are trying to get clicks to a website, sales page or a squeeze page. In order to do this effectively it is essential that you target your audience as much as possible. This way you are only showing your ad to people interested in your niche. This will result in a lower cost per click, more clicks for your ad spend, and a higher relevancy score.

Now in order to target who sees their ad most people are going to use the Facebook ad interest tool.

Above I’m creating an ad to send traffic to this blog which targets people specifically interested in my niche. as you can see Facebook says my ad is well defined and it looks like I’m good to go. I can run this ad knowing that only people interested in my niche will see my ad. Actually not really. You see the problem is how Facebook decides if a person is interested in a particular subject. I mean they don’t run a survey asking people ‘are you interested in this, and that, and those things’. What Facebook does is use the actions people take on Facebook in order to determine if a person is interested in a particular subject.

The problem is that Facebook is way to liberal on deciding that I like something. For example, I have almost no interest in Football. But lets say a Football website posts a funny picture. It pops up on my timeline randomly and I like it because its funny, also I might like the page that made the post since even though I don’t really like Football I do like to laugh and this page sometimes posts funny pictures. Well boom:  Facebook now says I like Football. Its logical because I liked a football page, but it does not account for the fact that I might like something for reasons other than its main purpose.  As in this case, I liked the page because I like funny pics , not because I necessarily like Football specifically.

What this means is that when I target my ad by interest I’m not necessarily really targeting my ad well. A lot of people who might not actually be interested in my niche will still see my ad. This leads to lower conversions, higher cost per click, lower relevancy score, and in short I get less for my money. In fact below are results from an actual ad I ran where I used the Facebook interest targeting to target my audience.

The results where depressing. Over 5000 people where presented with my ad yet only 8 people clicked it. That’s a 0.08% conversion rate. Yea that’s right 8 hundredths of one percent. This resulted in a terrible relevancy score (3) and a high cost per click $1.25 on average. For the $10 I spent on the ad only 8 people clicked and went to my site. Its going to be pretty hard make money with results like that.

This is the point where a lot of people decide Facebook ads don’t work or that Facebook ads are just to expensive and they quit. They quit because they don’t know the ‘secret’ to Facebook ads. The thing you have to do is use a custom audience. An audience that you know for sure is interested in your niche. This will ensure that you only show your ad to people interested in what your advertising. Below are my results when running an ad to a custom audience that I know is interested in my niche.

The difference is nothing short of dramatic. In this ad I’m getting a 16.89% conversion rate (as opposed to 0.08%) and I’m paying an average of 2 cents per click (as opposed to $1.25). Now that’s the kind of results you want. When you get targeted traffic for 2 cents per click its almost impossible to not make money. The traffic is so cheap that any moderately converting offer is going to be profitable.

The question then becomes how do you build a custom audience in your niche? Well one way is to use retargeting and advertise to people who have already visited your website. But for many people that’s kind of a catch 22. They want to use the ads to get traffic, but in order to run effective ad campaigns they need traffic to their website.

This is where Social Traffic Alchemy comes in. With Social Traffic Alchemy you can build a custom audience in just about any niche using free videos from YouTube and without needing retargeting or even a website.

When the vendors of Social Traffic Alchemy first told me this I though it was a bit of a hyped up claim. So I not only asked for review access I also asked for a personal demonstration live on Skype.

I was quickly impressed. What these guys are doing is easy, clever, will work in most any niche, and best of all will produce results. People will be able to build a custom audience and then get those super low (and profitable) cost per clicks on their Facebook ads.

As for the training itself. It is all inclusive starting with a basic overview, moves to explaining how to build your custom audience, and then teaches you how to monetize this custom audience once you have built it. The one minor gripe I had was that the training is broken into modules but the modules don’t have good names. They are named ‘module 1’, ‘module 2’, ‘module 3’ … etc… I wish the modules had names that described what the videos in it where teaching as this would have made it more easy to find videos again that you want to revisit.

So what do I think of this training over all? Well besides that one minor gripe about the modules I think Social Traffic Academy is frankly something everyone who wants to make money online needs. When your getting super low cost yet targeted traffic its very easy to make money off your ads. The way to do it with Facebook is to have a custom audience and this is going to teach you how to build a custom audience is just about any niche. I get to see a lot of products, some are good, some are bad, most are somewhere in the middle. Very rarely do I come across a product that actually gets me personally excited. This is one of those times.

No longer for sale

 A quick note about the reviews I do on this site. The product vendors give me access to their products for free in order for me to do my review. However I make no promises to them regarding the results of my tests or what I will write in my review. Should you click a link that takes you to a sales page for a paid product for sale this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to invest in it.

About the Author

Brett Rutecky

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Brett Rutecky is a full time online marketer, web developer, and entrepreneur. He has developed scores of Facebook apps, dozens of custom web sites and hundreds of scripts.

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