Tonight I’m doing a review of a new product called Funnel Stak

This is only the second product that I have ever reviewed by Mark Thompson. The first was for a software that he release which I did not like one bit. Mark, needless to say, was a bit upset by the fact that the first time I reviewed one his products I marked it REJECTED without hesitation once I realized it did not live up to my standards. Because of this, when I was given the opportunity to test Funnel Stak I reminded Mark that I don’t hold back in my reviews and will say what I think, good and bad. He agreed, and I went to work reviewing the training.

Funnel Stak is a video training course that teaches, as you could probably guess from the name, how to create product funnels. This is something that people who are selling their own product need to be doing not only to get maximum value from each customer, but to actually get customers in the first place. At this point I hope I don’t have to explain to people that having and selling your own product is the #1 thing you can do if you want to make money online. However just having your own product is not enough, you need to know how to sell it, and how to sell it effectively. (incidentally if your thinking to yourself right now, ‘but I don’t have my own product Brett’ do yourself a favor and read the entire review and pay special attention to my bonus at the end).

There are two big mistakes that people make when trying to sell their own product.

The first is they try to sell their product ‘cold’. By cold selling I mean that they try to do something such as send Facebook ad traffic directly to their product sales page. This frankly is a terrible idea. First of all its totally wasteful and second of all it’s very ineffective. Quite often I have heard from people who would say something like “I got lots of clicks but no sales”. Well the reason is that they send their traffic directly to a sales page and not into a funnel.

When many people think of a funnel they think of OTO’s and up-sells that customers are offered after they make an initial front end purchase. But that’s only a part of the funnel. In fact its the middle part of a funnel. A proper funnel is started long before then and is designed to build trust and relationship with the potential customer.  Once you build a relationship with the them it will be much more easy to turn a potential customer into an actual one. The people who make money online effectively understand this and have refined this process to nearly an art form.

The second mistake people make with their funnel is related to what most people think of when they think of as the ‘funnel’. This is the sales funnel. The up-sells and the OTO’s. But its also more than that. Most people understand that it’s profitable to have some kind of up-sell or OTO that they present to the customer. What some people don’t understand is what kinds of OTO offers to make. How to effectively present them to the customer and make them a value instead of just a nagging message for them to spend more money. We have all bought products that had 50 crazy up-sells that we didn’t even want anyway. This is a prefect example of a person who does not know how to properly set up a sales funnel.

Another issue that people have when setting up the sales funnel is making the mistake of thinking that the sales funnel ends when the initial purchase is over. This is a huge mistake! The sales funnel does not end with the initial purchase. Once you understand, and know how to continue your funnel for an extended period of time you will see a massive increase in your profits.

Funnel Stak is a training that is designed to teach people how to avoid these and other common problems with selling your own product. While anyone can go to eLeance or Freelancer and get a digital product created its the people who understand the complete selling process ‘the whole picture’ that really make the ‘big’ money online. Understand this is the difference between the people who cant break 6 figures a year and the people who seem to effortlessly do multiple 6 figures (and sometimes even more).

The training is presented in video format. With Mark showing you his screen and recording himself speaking. Both the audio and the video are clear, crisp and professional.

Funnel Stak itself is broken up into 5 modules, with each module having between 3 and 5 videos. The videos themselves average about 10-12 minutes each with a few being longer or shorter. While I was pleased to see that the training in Funnel Stak is not long winded, boring or full of filler / fluff, the one thing I did notice is that each training video has a logo intro.

While this is something that many people might not care about it has always been a pet peeve of mine. I feel like having an intro on each training video in a course is a waste of time. I mean I don’t need to be constantly reminded that I’m watching a Funnel Stak training, I’m in its members area after all. Fortunately though the into is fast, only lasting about 5 seconds so in this case its not to big of a deal.

Besides this minor annoyance the only other thing that I did not particularly like is the fact that the members area is built on top of a WordPress site. As a developer I always felt that this was a bit cheap. More better suited to someone just getting started with their business than to a well established vendor such as Mark. However once again I’m aware that this is just my personal bias being that I’m a developer. I will say though that what ever theme or plugin Funnel Stak is using for its members area, it definitely is a higher end one. The members area is very well done and super easy to navigate, unlike some others I have seen built on top of WordPress.

Though there where these things small things that I did not like, which frankly will be of no consequence to someone who is not as picky as I am, I really liked the training. It’s easy to follow, starting off with basic concepts and continuing on to more advanced tactics. While the main training focuses around people who want to sell digital products (my personal favorite type) there is a relatively brief section about selling physical products as well.

So what do I think about Funnel Stak over all? We’ll as I have said many, many times now. Selling your own product is the number one thing you can do to make money online. It is simply the most profitable and fast way to start an online business. However its not enough to simply have a digital product. You need to know how to acquire potential customers, how to earn their trust, how to convert them from potential customers into first time customers, and than ultimately how to build a long term customer relationship with them. In short you need to know how to build a real, start to finish, funnel. This is something that must be understood if you want to make ‘real’ money online, its what separates the serous business people from the playing around people, and it’s something that Funnel Stak does a good job of teaching.

If your serous about build a real business this is going to be a something that I can comfortably say is worth considering:

 A quick note about the reviews I do on this site. The product vendors give me access to their products for free in order for me to do my review. However I make no promises to them regarding the results of my tests or what I will write in my review. Should you click a link that takes you to a sales page for a paid product for sale this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to invest in it.

About the Author

Brett Rutecky

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Brett Rutecky is a full time online marketer, web developer, and entrepreneur. He has developed scores of Facebook apps, dozens of custom web sites and hundreds of scripts.

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