eCom Edge [review]
POS:
It just makes good senseNEG:
Some training videos end abrubtlyToday I’m doing a review of a new training course called eCom Edge It seems like eCom is taking the world by storm. There are so many products lately that are teaching eCom. Ever wonder why? The answer is simple, because some people are making a ton of money with it, and now that they […]
Today I’m doing a review of a new training course called eCom Edge
It seems like eCom is taking the world by storm. There are so many products lately that are teaching eCom. Ever wonder why? The answer is simple, because some people are making a ton of money with it, and now that they are, they are naturally expanding on the capitalization of their skill set by teaching other people how to do it as well.
In the last two months I have reviewed several eCom products. Everything from Shopify store products, to affiliate website products. But none of the covered the unique, though extremely common, and in hind sight obvious way to sell physical products online that eCom Edge teaches.
So what is this unique, yet common (is that an oxymoron) way to sell physical products that is so obvious that I’m embarrassed that I didn’t think of it myself? Its Amazon of course! Think about it. Unlike Shopify there is no need to pay a monthly fee with Amazon (though you can select a membership that has a $39.95 monthly fee if your a high volume seller to reduce your costs). Unlike Shopify you can easily avoid having to handle shipping and packaging since you can use Amazons well respected and reliable fulfillment service. Unlike having an affiliate store you get to buy super low from places like AliExpress and Alibaba and set your price, often with a huge markup instead of collecting a commission on a low priced sale. Also best of all Amazon comes built in with its own traffic. In fact Amazon is the #3 most popular website in the USA. Ranked right below Google and Facebook and right above YouTube.
Now Im not saying having your own store is bad, because its not. But selling on Amazon does have some obvious advantages, especially for someone just getting started. In fact even if you have your own store running, it makes sense to also sell on Amazon. Which, by the way, is something many sellers do.
I’m also not saying that having an affiliate store is bad. They are a great way to sell physical products if you don’t have the ability to buy inventory (with Amazon this is not as tough as you might think, Ill explain why further on in this review). However if you do have that ability it just makes sense to buy low and sell high as opposed to taking a cut of the low price.
Ok so all of this is great but what about the training?
eCom Edge is video training, done screen cast style, that is made up of 5 modules and a total of 37 videos. The videos are short, normally under 10 minutes each and cover the following topics:
Module 1: Niches & Products
– Niche Selection
– Product Selection
– Picking a profitable product
Module 2: Suppliers
– Where to find suppliers
– Talking with suppliers (etiquette, responsiveness, etc.)
– Ordering Samples
– Negotiating
– Placing your first order
Module 3: Setting up your listing
– Product images (different types and situations to use both)
Optimizing:
— Product title
— Bullet points
— Description
Module 4: Ranking your product
– Getting product reviews
– Amazon Ads
– Tricking Amazon’s algorithm
– Deal sites for quick sales
– Outside advertising
Module 5: Extras
– Amazon Seller Central Walk through
– Shipping to Amazon
– Setting up Promotions
– Single Use Coupon Codes
There is also a extra ‘bonus’ section that has some downloadable checklists and also some bonus offers from affiliates that are going to promote this training.
I found the videos to be clear, easy to follow, and also slow. Now you might think that a video being ‘slow’ is a bad thing. But honestly in this case its actually a good thing. What I mean by slow is that the videos go through the steps without assuming you know anything. They explain everything step by step and take their time without quickly rushing past information under the assumption that some things are obvious. I think this is important because in my experience some people when making training products assume, not through fault of their own, that some things are self evident. Often times these things are only evident because the person giving the training has experience, and they are in fact not so obvious to a newbie just learning. I know this is something I have done personally without intending to and others have. However eCom Edge does not have this problem. The videos are slow, detailed and explain things step by step in a very patient and unassuming manner.
The one thing I did notice about the training videos though is that individual videos often end abruptly. There where a few times where I was watching a video and it suddenly ended without warning. More than once I had to check the videos toolbar to see that it was over because I thought something was wrong with my internet connection that got me cut off. Fortunately each time this happened the next training video would pick up right where the last one left off. It kind of feels like individual modules where recorded in one very long session and then broken up later. This is not necessarily a bad thing, just an observation I had.
I also noticed that while the audio quality is very good, clear and easy to understand, the videos where recorded in a 4:3 aspect ratio but are displayed in 16:9. This causes the videos to have ugly back bars on the sides.
This again is not the end of the world, and is more of a minor annoyance that does not take away from the quality of the training. However it is something I noticed.
Ok so you might be wondering about inventory. Obviously if you are going to sell something on Amazon, and if you are going to have it sent to Amazon so that they can do the fulfillment, you are going to have to buy the product in the first place. This is another place where its advantageous to use Amazon as opposed to your own store. You see when you have your own store, you have to stock an entire store, you need to carry inventory on multiple products. Lets be honest after all, a web store with just one product is kind of silly, and the ‘add to cart’ button on such a store would be an insult. So if you have a store such as a Shopify store, you need to invest money to get inventory in several products. This can be quite costly.
However with Amazon you really only need one product since your product becomes a part of the ‘Amazon store’. Because of this you can find a niche product for a low cost on a site like AliExpress, invest in inventory on just that one product, sell it (normally at a very high markup) and only expand to multiple products when you are ready. There are a lot of products to be had on AliExpress that can be bought for under $5 so with investing in inventory in a single product, you can get a fair amount to start with, without spending a huge sum of money. This is obviously more ‘newbie friendly’ and is going to be a better choice for people who dont have a huge inventory budget.
Ok so what do I think of eCom Edge over all? Well first off I want to say there is nothing wrong with running your own store, such as a Shopify store. Also there is nothing wrong with having an affiliate store if you have no capital at all to invest in inventory in even a single product. However if you have a little bit of money that you can put into buying some low cost inventory selling a product at a markup as opposed to for a cut of the low direct from the manufacturer price is going to be far more profitable. With Amazon being such a popular site, having all the traffic you will ever need selling on Amazon either exclusively or as a supplement to your own personal just makes sense. I’m honestly surprised that it took so long for a quality eCom training product that focuses on Amazon to be released. But I am glad that it has finally happened.
BONUS: Because I really want to help people make money online I’m going to give you the BEST bonus ever. A bonus that no one else is going to give. My bonus is advise. Now I know what your thinking ‘woopie-do Brett’, but hold on, this is really good advise. So here it is: If you pick up this training I want you to take action, but more than that I want you to step back and promise me and yourself that you wont buy any more IM / MMO products for the next 30 days. I want you to take 30 days and really put this training into action. Any money that you would have spend on new IM purchases could be better spend on inventory for your first Amazon product. So please, if you do get this, take a break from buying new IM things and instead invest that money into inventory on your first Amazon product after you go through the eCom Edge training.
A quick note about the reviews I do on this site. The product vendors give me access to their products for free in order for me to do my review. However I make no promises to them regarding the results of my tests or what I will write in my review. Should you click a link that takes you to a sales page for a paid product for sale this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to invest in it.
Hi Brett,
Just a quick question. If I’m ordering a product for AliExpress to be sold on Amazon, where do I stock it? Or do I just get the AliEpress seller to send it?
Thank you for your review.
Best Regards,
Nicholas
Amazon has a fulfillment service you can use. So you have it sent to them. Understanding the fulfillment service is covered in this training.
Great advice and review Brett – thanks again!!
Brrett,
Your advise bonus is the best part of this review. I’ve fallen into the trap of racing after the next new widget without fully implementing the one I supposed to be working on. Too many projects left undone or poorly implemented is the result.
Brett,
What a great bonus you have offered!
Jim
Hi Brett,
This training seems like a good place to start planning for eCom sales on a different level from a typical Amazon or Ali-Express site where you get a commission. Certainly the profit margins can be higher.
We are in the process of opening a concept similar to what apparently is advocated in this training, but with no exact competition in our niche. It does involve buying, storing and shipping of physical products…
The profit margins we have planned for are at 30%. This is after all costs, to include products, shipping, warehousing, and other overhead such as personnel to run it all are paid. We have automated everything as much as possible, using off the shelf systems that help manage and keep unnecessary costs to a minimum.
We also have budgeted a good deal towards building organic traffic through content and social platforms, our own directory sites, and for paid traffic to get started quickly while the organic traffic builds over time…
I do think this kind of eCom is better even than the 50% commissions you get from sales on commissions from products as an affiliate from JVZoo. Over time, this is a sustainable business that we can scale up (and plan to) and automate to the point it will provide more time for other things than other online sales methods might…
Thanks for the review here and I hope people take that bonus seriously. It could be the best bonus they will ever receive from buying a product! eCom is and will continue to be a growth market…If you invest in yourself, and do some careful planning, there is more than enough money for everyone.
Cheers!
Dave : )
I agree, eCom can also have a much wider potential customer base, which can make scaling more easy.
Hi Brett,
so this has nothing to do with dropshipping right? and will require some money to invest in inventory?
Yes and yes
Hi Bret, how much do you have to invest for the first product? I assume you have to buy at least 100 or 1000 units and for a $5 product, it would be $500 to $5000 for initial investment, right?
Great review and great bonus!
No, why do you need to buy 100 units, or 1000 of them? Why cant you buy 40 to start with? In fact I would suggest people buy 40 to start with since 40 is the number of sales per month that Amazon recommends for a free sellers account. Once you sell the initial 40 and know customers will buy, then simply order more. So if you go with 40, and the product you pick is between $1 and $5, you would need between $40 and $200 to get started .. thats pretty low. I dont know of many businesses you can start for $200, especially one selling physical products.
Just Bought it…now I need to find the time to go through it all…
thank you Brett for the review and for the advice.
kami
Hi Brett, I’m now in the UK. How would I set up fulfillment by Amazon? Does Amazon automatically arrange for some of my chosen inventory to be fulfilled by Amazon.co.uk for UK buyers and some fulfilled by Amazon.com for the rest of the world?
I know this might actually be a question for Amazon but I’m hoping you know the answer because your are always SO helpful and patient.
Honestly the this is a question thats best for Amazon, I have never been in the UK, so I would not want to tell you the wrong thing.
Thanks Brett for answering me. You must visit our tiny country some time. I believe you would love it over here. To give you an idea why I say tiny. I think England (One part of the UK) is smaller than Illinois where I’ve been living. The US is so huge!
This is a useful site for anyone else who might be wondering about Fulfillment by Amazon when not in America.
http://services.amazon.co.uk/services/fulfilment-by-amazon/faq.html
Hope this helps.
Hi Anne.I too am interested in this buisness and just wanted to ask have you successfully started with your start up?
Hi Paul. Not yet. I have other products I’d already purchased that need my attention. Plus, life gets in the way at times doesn’t it? Are you in the UK too?
Hi Brett,
I have read your review of ecom edge, although a bit late, is it still available and if so at what cost, and can I buy it through you with your bonuses?
Sorry no its to late.