How I turned $7 into over $100,000

Posted July 16, 2017 by Brett Rutecky in Training Articles

In this article I’m going to explain how I turned $7 into over $100,000 in the IM / MMO space.


There is a bit of a story on how I was able to do this however before I get into all of that I want to make something clear. While the way I did this is actually something that anyone can do, the harsh truth is that most people will not do it because it is time consuming, it takes work, and forward thinking. The tactic I’m about to talk about here is not a get rich quick scheme by any means. Ok with that being said, lets jump right into it.

First off, you may or may not know it, but I actually run one of the most popular IM groups in Facebook with over 11,700 members. While this is not the largest group in the space I say its one of the most popular because it is a group with a lot of interaction, with good members who participate, and its not a group full of spam and nonsense like most others in this space.

The thing is prior to the end of 2015 I did not even have a group at all. I had never even thought of starting a Facebook group. But something that happened totally changed my thinking.

By the way, I know what your thinking at this point. Your thinking that I made $100k from my group. Well that’s kind of true, in fact I make quite a bit of money from my group, but making money from groups is not what Im going to teach you here.

Ok so on with the story, as I was saying, something happened which totally change my thought on groups. So what was it? Well I bought a training course that promised to teach people how to do marketing with Facebook groups. The cost of that course was , yep you guessed it, $7. I bought this course because I was considering promoting it and was having a hard time getting in contact with the vendor for a free review access. As always I needed to actually go through the course  before I can promote it and since I could not get a response from the vendor and it was only $7 I decided to just pick it up myself.

Now I ended up not promoting it simply because I did not like the fact that I could not get a response from him, however in the process of going through the course I realized that it was actually a pretty good course that had things that made a lot of sense. As an established marketer I understood that I was not going to get super awesome results right away, I understood that it would take time, but I was willing to put in the work to build a Facebook group by following the things that I learned in that $7 training. Sure along the way I adjusted things and did them kind of my own way as I got experience in running a group myself but without a doubt the foundation and what got me started was that $7 training course that I bought.

Ok so as I said, the thing I’m going to teach here is not how to make money with Facebook groups. I’m going to teach you how I turned $7 into over $100,000. While my group has become a fantastic asset in my business what Im talking about when I say that is something totally different.

It all happened down the road when I started thinking about a few things:

1st) I realized that the initial training product I bought for $7 which started me off with Facebook groups only sold 250+ copies. It was a great training, but lots of people never even got to see it. The thing did not get anywhere near the exposure it deserved.

2nd) I realized that I, having took action on the training,  had good proof that the initial concepts (and the additional things I learned on the way) work.

3rd) I started thinking about university professors. Their job is to teach people their knowledge. But how did they learn it? Well someone else taught it to them.

The more I thought about these things the more I realized something. It was perfectly acceptable, moral, and in many ways sensible for me to create my own Facebook groups training. Now a lot of customers in this space like to talk about ‘rehashed information’ but the entire idea of that is total bullshit. My high school math  teacher was not born knowing math. She went to school to learn it and then taught me what someone else taught her. No one would say my math teacher was screwing me over by teaching me ‘rehashed information’. In fact in most societies we consider teaching and passing useful knowledge on  to a new group of people who do not have that knowledge to be a noble thing. So I realized why should it be any different with IM. Why not take something you learned (in my case it was from a $7 training) and pass it on to other people? I knew for a fact it was good information, I was using it myself with great results.

So that’s exactly what I did. I took the knowledge I learned in that initial $7 purchase, combined it with some of my own tactics that I learned by taking action on that initial course and created a Facebook groups training of my own to sell.  Also given the results I was seeing I knew that this knowledge was worth a lot more than $7 so I charged $27 for it. To date I have sold over 3800 copies of that training, meaning I generated over $100,000 from it.

While taking action on what I learned in that initial $7  training did help start me off to having a very popular Facebook group it was launching a new training and selling that knowledge to other people who would not have had it otherwise that allowed me to generate over $100,000.

Now  Ill be honest I had contacts and experience to launch a product that a lot of people just getting started would not have. However no one will ever get those contacts and experience until they do actually start launching products. That is if someone just sits on their ass crying “I don’t have experience or contacts” they are just guaranteeing they never will get anywhere.  Besides even if someone had 1/20th of the success I was just talking about that would mean they turned $7 into $5,000 which is still pretty frigging sweet (and even better they would get lots of buyers to add to their email list).

I have told people over and over that they need to sell a digital product in order to make money online. Over and over I have heard nothing but excuses from people who continue to wonder why they are not getting the success they want. Well when you take into account the case study I just spoke about there really is no excuse at all anymore. Here is a very simple blueprint in fact.

  1. Take any decent training or tutorial you have. It does not have to be a paid one it can be free, though likely many people already have access to good paid training products.
  2.  Follow through with what you are taught in that training and get some results of your own. As you get results tweak the process slightly and see if you can get some better results (if you don’t that’s fine, but its just cool to have your own spin in things sometimes)
  3.  Create training videos that explain what you did step by step.
  4. Create a membership site for those videos (there are plenty of membership platforms, plugins etc to help you do this)

Now from here you actually have a couple of options.

You can create a sales page, a listing on JVZoo and try to attract your own affiliates. This is something that for sure works, because that’s what I did initially. I launched my own products myself. But I will be totally honest, thats very slow.  You will probably have to give out 100% commissions initially and even then your going to have  a hard time attracting the more established affiliates.

An alternative approach to is to reach out to some established marketers and ask them to do a launch with / for you. This is actually super common. Most people who follow me know that I create almost all of the products I sell, however I am the exception and not the rule. Many marketers don’t personally create their own products. They launch products other people created (I have even done this myself a couple of times). You can do some leg work and reach out to those well established marketers and ask them to do a JV (joint venture) with you. Sure doing this you will make much less money initially as the marketer you partner with will want a decent share of the profit but it is a very fast track  tactic.

Either way though you will have to launch multiple products. But that should not be much of a problem  because your launching info products and as you grow in your business you will acquire more knowledge for more products to teach people. Once again, this is not a bad thing, there is nothing wrong with creating products that pass on valuable knowledge to people who do not have it.

One thing I want everyone reading this to understand though and finally accept is that you must be selling something of your own if you want to make money online. I have said it so many times and so many times it seems like people just will not accept it. So many times I  hear people saying that they are not getting the results that they want yet they refuse to listen to me telling them over and over how to get it. You must create and sell your own products. Period. I know dozens of  people generating 7 figures per year (and am one myself)  and I don’t know a single person who is doing well who does not have their own products.

While creating a software or SaaS platform requires a lot of technical experience and skill taking action on training that you can buy (or already have) and then reiterating the information you learned into your own product is something anyone can do. It also has some nice side effects: I ended up having a super popular and respected Facebook group in my niche because I took action on a $7 training course, I then reiterated that information (along with some of my experience from taking action) into my own training course and generated over $100,000. None of that took technical skill, there is no reason anyone as equally motivated as I was could not have done the exact same thing themselves.



A quick note about the reviews I do on this site. The product vendors give me access to their products for free in order for me to do my review. However I make no promises to them regarding the results of my tests or what I will write in my review. Should you click a link that takes you to a sales page for a paid product for sale this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to invest in it.

About the Author

Brett Rutecky

Brett Rutecky is a full time online marketer, web developer, and entrepreneur. He has developed scores of Facebook apps, dozens of custom web sites and hundreds of scripts.



    Thank you for writing this. It is exactly where my mind is at. I’ve already started doing the testing and have invested some $$$ 🙂

    gil baller


    Superb, information as always !!!!!!


    Thank you for this Brett.. this is very true.

    Kobi Topaz

    Awesome,thanks Brett.

    Patrick Sipperly

    Good info as always, Brett. Thanks!

    Ray Harries

    Thanks for this post Brett. I believe you’ve just laid out the mind-set needed and given away more (and better) information here than in many a fluff-filled paid product.

    Reg E.

    Thanks for the insights Brett!


    Thank you Brett really appreciate you taking the time to bring this to our attention. Your straight forward and that is why you attract such great people that want to learn from you.

    John Zulaikha

    Thank you Brett, really thank you – anyone can do it.

    kami ilmane

    Thank you Mr Brett….All I can say is that you are a genius at the art of making money !!!


    The value of information has increased because of the tight competition that is going on. It is just right that you have increased the price. You have shown us how it is done.

    Tien Dat Le

    it’s very awesome


    Brett — perfect– this gives me even more motivation to succeed. I have all the TOOLS in my box but not the content — I now fully understand EXACTLY what your teaching us even moreso — and the knowledge wheel keeps going round and round .. !




    Nice,,, 🙂 Thanks.

    Art Skill

    Thank you Brett. You are the man. I have learned so much from you. What I really need to do is to get it done. Thanks



    All I can say is every time I read something of yours it makes me a better marketer and informed and I thank you for that,

    Robert. Hebel

    Johnny Andrade

    Hi Brett

    I love your approach regarding “re-hashed information”. You are so right. if you applied and works for you, you have all the right to pass it along to others


    Johnny Andrade

    John Annavi

    Thanks, Brett.

    You dug it all through. Such an insightful update. This has provoked me to let out more products out there over and over again. I’ve been selling digital products locally and I hope to make it big to the international marketplace.

    You’ve always shared lots of values since I’ve known you. Thank you.

    Jade Campbell

    Great advice as always Brett, thanks for sharing and yes I agree teaching what you have learned, implemented , tweaked and experienced is how things have been taught since time began..


    Brett , when you say we need to sell our own product , would the software that we
    purchase with resell rights from you count as our own product ?


      Sort of, its better than nothing, but not as good as having something custom / exclusive. The good news is I just explained how anyone can have a product without any technical skill required, so at this point there is NO legitimate excuse for anyone not to have one of their own.

    Michael Winston

    Great post Brett!

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