Today I’m doing a review of the new Doodly desktop software.

Doodly is a very good name for this product. It’s a desktop software that makes ‘doodle’ style videos. You know those white board (or black board) videos with a hand drawing the images and the text. Some people call them ‘doodle’ videos so I guess that is where they got the name from.

Now one thing about being honest in my reviews is that I point out the good and the bad in the things I review and being totally honest it took me about 1 minute to find a bad thing about it. The software, as far as I could see, had no help built into it. While I know there is help in the members area that you access after you purchase and before you download there is no help, or even a link to help inside of the actual software that I could find. This is something I could never understand and frankly I cant think of one reason why help should not be built right into the software.

Fortunately though Doodly is very easy to use and I did not need any tutorials.

Once you load up Doodly you are shown a dashboard with a list of all your existing videos and a button that will allow you to create a new one.

In order to create a video you use the very simple drag and drop interface.

This interface is quite intuitive. One the left is all the premade objects you can add to your video. The FE version of Doodly comes with 25 background scenes, 200 props (images), 200 characters (people in different poses), and 3 different fonts. In the center is the work area where you build your scene. To the right is the options for each object as you add them, and finally at the bottom is your video timeline where you add scenes or audio tracks (also included).

Videos are made up of scenes. Each scene can have as many images or as much text as you like. Your video can also have multiple scenes as well.

Though Doodly is not the first doodle video creation software I have seen or tested it is for sure one of the most easy to use and most comprehensive. However that was not quite enough for me. I wanted to make sure that there was going to be a actual use for these kinds of videos. I wanted to make sure that there would be a way for people to make money with them.

Now the most obvouse way to make money with Doodly videos is for your sales pages and squeeze pages. But I wanted to think outside of the box and see if there was a different way. What I decided to do is see if I can use a Doodly video to generate traffic. Let me explain:

For a while now I have been doing ads on Facebook to get low cost traffic to my products for sale and to my squeeze pages. I have noticed that video ads covert much better than traditional graphic ads. Now normally when I make a video ad I make a screenshot with a cool presentation and an intro and all that good stuff. Normally it takes me a few hours to create and edit the ad. I don’t mind doing it though because I get good traffic at a low cost with these video ads. However I know that a lot of people dont have the time, ability, or inclination to go though all that work to make a video ad. So I started wondering. What about Doodly? Can people use this software to make a doodle video for a Facebook ad? And if they can, would this kind of video convert? So I decided to make a Doodly video and see for  myself. I spent about 5-7 minutes creating the video below with Doodly:

I then made a Facebook ad with it and gave the ad a $15 budget over a 3 day period. The results I got where quite good:

Though the ad initially started a little slow (almost all ads do though) in the end I got 66 clicks to my website for my $15. That’s an average of 23 cents per click and a 3.1% conversion rate. In fact at the time I ran this test, I had 2 other video ads running as well as a normal graphic ad. The Doodly video blew away the graphic ad, and it even out performed one of the video ads, even though I spent a lot of time on that video.

Based on these results I think its safe to say that besides explainer videos, sales videos, squeeze page videos, Doodly style videos are also going to be very good to use with Facebook video ads. When your getting clicks to your site for 23 cents each its not hard to make money. Also making the videos with Doodly is very fast and easy so you don’t have to spend a lot of time creating and editing your video ad if you make it with this software.

Because Doodly is easy to use., because it comes with a lot of premade graphics and sound files, and finally because I know first hand from my own tests at least one very good use for these kinds of videos I’m going to suggest that Doodly is something that is worth considering investing in.

NO LONGER FOR SALE

 A quick note about the reviews I do on this site. The product vendors give me access to their products for free in order for me to do my review. However I make no promises to them regarding the results of my tests or what I will write in my review. Should you click a link that takes you to a sales page for a paid product for sale this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to invest in it.

About the Author

Brett Rutecky

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Brett Rutecky is a full time online marketer, web developer, and entrepreneur. He has developed scores of Facebook apps, dozens of custom web sites and hundreds of scripts.

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