Tonight I’m doing my review of a new software called CrediResponse.
I can sum up what CrediResponse does in just one sentence: “When someone comments on your Facebook fan page, or a post on your fan page, CrediResonse automatically sends them a Facebook instant message”. Now if that does not sound to exciting to you, don’t worry, it did not to me either when I first heard about it. In fact I almost did not even test this because it just did not sound interesting at all.
But then I started thinking to myself:
One thing I do a lot is post to my fan page just to boost the post. My fan page does not even have many fans, however I have been boosting posts ever since Facebook started allowing you to target people that are not just your fans in the boost. Doing this is a quick and easy way to run an ad. Simply make the post, hit ‘boost’, select your audience demographics and budget and your done. Nice and easy. Its also something that I teach in many of my training’s (since I do it myself).
Now normally when I boost a post, I do it for one of three reasons. To get people on my list, in which case I have a link to my squeeze page in the post text. To get people to one of my reviews, in which case I have a link to my blog in the post text. Or to get people to join my Facebook group, in which case I have a link to my group in the post text. Either way though I always had a link in the post text, which makes sense, because I want to use the ad to drive people somewhere.
Well I started wondering, what if instead of having a link in the post text, I instead told people to comment on the post and I would send them the link. The idea here being that people would first have to make the ‘micro commitment’ of making the comment, which should result in better conversions. Also since people are engaging with the post, it would get more organic views. This is because Facebook naturally shows posts that get engagement more organically than posts that do not.
Of course the only way to see if this would actually work is to do it myself. So thats exactly what I did. I made a post to my fan page telling people that they could get a free training and that all they would have to do is post a comment on that post to get it. I then used the CrediResponse software to automatically send them a Facebook instant message thanking them for commenting, and a link to my Facebook group with instructions for them to join it to get the free training.
The results where nothing short of astounding:
At the time of writing this (I just took that screenshot about 20 seconds ago) I have paid $2.32 for 640 people to see my ad. However because people are commenting on my post in order to get the freebie, and because Facebook likes when posts get comments and shows those posts organically, I have also gotten another 629 people to see my add 100% for free. 34 people have commented on the post, and over two dozen of them have taken the action I wanted (joined my Facebook group). In summery I have gotten the traffic I paid for, plus an almost equal amount 100% for free, and added a lot of people to my group (I could have sent them to a squeeze page or somewhere else, I just wanted to build my group) for the price of a medium coffee at the local quick stop gas station. Not bad at all:
But how does this compare to other boosted posts I have ran? Ones with links right in the post text, that do not use the CrediResponse system. Well the price per engagement I’m paying is roughly 1/5th what I normally pay. The conversions are almost 3x what I normally get. Also normally I get almost no free viral traffic to the post (because no one is commenting, so there is no engagement, so Facebook does not show it to extra people). Basically there is no comparison, doing posts, and boosting them, is much much better this way.
The software itself is super simple to use.
First you approve the CrediReponse app. Which is easy easy as pressing the ‘approve’ button in the pop up that it shows. Then you select the fan page you want to link to the system by simply clicking on it in a list. Finally you find the post on the fan page, click ‘edit response’ and type in the response you want people to get when they comment on that post. I can honestly say that I don’t see anyone having any trouble with this at all.
There was one minor bug when I was testing it, where it was not tracking the statistics correctly, but I jumped on a Skype call with Cyril, pointed it out to him, and he had it fixed within an hour. Very cool, and a result of the fact that like myself Cyril is not just a marketer he is also a software developer.
So you probably can guess what I think about CrediResponse. I really like it. Its super simple to use and after having tested it myself I can very honestly (and knowingly say). That it works super well. Honestly I can’t think of anything bad to say about this. What I can say though is that this is something I will for sure be using moving forward and something you should strongly consider investing in.
Bonus: Cyril has provided me with a really nice bonus pack for anyone who picks up CrediResponse though my link:
A quick note about the reviews on this site: I am an affiliate for every product I review. The vendors of these products give me them without charge in order for me to test them. However all my reviews are done as honestly as possible and I make no promises to the vendor prior to writing my review. Should you click a link on this site that takes you to a paid product this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to purchase that product.