Today I’m doing a review of the new Social Neos WordPress plugin.

So what exactly is the Social Neos plugin? In short its a content locker. Its a plugin that allows you to lock specific content on your site until the user takes a desired action. This desired action can be one of a wide range of things that this plugin supports. You can lock specific content until the user opts in to a signup form, until the opt in with Facebook (which will also allow you to send them Facebook notifications), or until they ‘like’, ‘+1’, or ‘Tweet’.

Of all of these options the one I was most interested in was the optin form. The log in with Facebook was nice because it will allow you to send them Facebook notifications however for me I was mostly interested in locking content that can only be opened unless they opt in. What this does is basically allow you to turn a blog post into a squeeze page.

But why would you want to do this? In fact why do I want to do this?

Squeeze pages are a time tested and proven method for building your list. They are about as old is internet marketing itself. The way they work is simple. You create a page that has little more than an optin form and a description of the freebie that the user can get if they optin. Once they optin you redirect them to a different page where they can get their free gift. While squeeze pages work very well they where never really designed for people who have websites or blogs that they actually want to get traffic to.

You see if you have a blog, such as a review blog for example (but it really can be almost any kind of blog even ones outside of the IM niche) one of the main things that your interested in is getting traffic to your site. The other thing your interested in is building a list. Normally when you drive traffic you have to select one or the other. Either you send traffic to your squeeze page and try to capture an email or you sent traffic to your blog.

However by locking content you are in essence making the blog post or site page the squeeze page. What this means is you can sent traffic to the blog post which lets them optin in order to access the special post content. But even if they dont optin at least you got the other thing you want, traffic to your site. You have to remember that no squeeze page converts at 100%. A large portion of the traffic you send to any squeeze page is not going to optin. With a normal squeeze page there is nothing else but the optin, so if people decide not to optin to get your freebie they are lost and that traffic is wasted. However by locking content and making the post a squeeze page at least they are on your site so even if they dont optin they still might be interested in your site itself. They might browse around, make a purchase, in fact they might decide to optin in anyway after viewing your site and getting some faith in the kind of content you provide.

Also there is a cool flip side advantage to using a blog post as a squeeze page. Google will index it. This is a very good thing because what this means is that you will not only get traffic from the PPC or other traffic sources you actively use but you will also get organic traffic from Google. This is something you will never get from the ‘traditional’ squeeze page which has little more than an optin form on it. Google never indexes them because they are the exact opposite of what Google wants to see when it ranks a site. Free traffic to a optin. Why would anyone not want that?

The Social Neos plugin allows you to quickly and easily lock any content on your blog. In the review video I described using it to lock a training video but it can actually be used to lock any kind of content you want. Everything from videos, to download buttons, to text content can all be locked and require the user to optin in order to access it. This means you can use it to deliver any kind of freebie gift that you can think of.

While the plugin does work well and is easy to follow at the time of testing I did notice that there was no built in help in the plugin. This is one if my personal pet peeves and I mentioned it to Martin. He said he will look into adding a help section with some tutorial videos, but Im not sure if this well be added by the launch time. I did notice though that it does have a ‘support’ button right in the plugins dashboard which takes you to a ticket system. So if you do need to contact support there is an easy way to do that from the plugin.

Setting up your lock is very easy. If you want to use the log in with Facebook option you will have to create a Facebook app and save its details to the plugin. If you dont want to use the log in with Facebook this plugin integrates with 4 different autoresponders.

To link up the autoresponder all you have to do is enter the form code that you get from the one of these 4 that you use. The plugin will then pull ‘map’ that to its own signup form which you can customize when you create your lock.

Once you have your autoresponder or optionally your Facebook app set up you can then get to making your lock. You are given a lot of options in setting up your lock. Everything from the overlay color, graphic, texture and transparency is totally customizable. If you decide to use the autoresponder / form option instead of the log in with Facebook option you can also fully customize the optin form.

While there where a few things I did not like about the interface. For example the fact that the live preview for a ‘video’ lock only shows a place holder video and not the actual video you are going to lock and the fact that you have to do a lot of scrolling to see the preview after you change a setting, over all I found the interface to be very flexible yet easy to use.

Once you create your lock you can then save it and you will be taken back to the main dashboard. From here you can get the custom short code that this plugin creates. After you have your short code simply go to the post or page that has the content that you want to lock and put the short code around the content. The content is now locked and site visitors will not be able to access it until the take the desired action (which normally will be opting in).

So who do I think this plugin is going to be good for? Well first its going to be good for anyone who wants to build a list (and that should be just about everyone) but more specifically its going to be good for anyone who wants to build a list and also wants to get traffic to a website. For example this is a great plugin for me. I like everyone in internet marketing need to build my list, but I also want to get traffic to my site. This will allow me to do both at the same time by letting me turn a post on my site into a squeeze page. In fact here is an outline of a strategy that I intend to follow with this plugin.

1) Use this plugin to lock either one of the existing training posts I have or a new one that I will create. I have not totally decided if Im going to use a new training or not, but I might use the re-targeting training I created or I might create something totally new.

2) Use targeted Facebook ads to send low cost traffic to the locked training post.

3) If people optin to get access to the free training great I captured their email and added them to my list. If they didn’t well at least I got a visitor to my site who might browse around, read a review and just might buy something, or even become a regular reader.

With this method Im getting a two for one on all of my Facebook ad clicks. I’m getting the chance to capture their email and I’m getting a visitor to my site.

If you dont have a website that you would like to get traffic to then you might not need this. However if you do have a site and you want to be able to build a list while at the same time getting traffic to it then I think this is very well worth considering.

Martin has provided me with some amazing bonuses for everyone who buys Social Neos through my link. When you pick this up you will get instant access to all of these bonuses right inside of the plugin members area:

Click here to get Social Neos and instant access to all of these bonuses.A quick note about the reviews I do on this site. The product vendors give me access to their products for free in order for me to do my review. However I make no promises to them regarding the results of my tests or what I will write in my review. Should you click a link that takes you to a sales page for a paid product for sale this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to invest in it.

About the Author

Brett Rutecky

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Brett Rutecky is a full time online marketer, web developer, and entrepreneur. He has developed scores of Facebook apps, dozens of custom web sites and hundreds of scripts.

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